Director, Marketing & Communications AAO, United States
The AAO CAP (Consumer Awareness Campaign) is the only mass market campaign promoting orthodontists as specialists and educating the public to see an orthodontist in-person. In FY23, the CAP videos, ads and blogs were seen over 750 Million time, drove 6.1+ Million potential orthodontic patients to the AAO’s consumer website and 4 Million to the Find An Orthodontist Locator. Did you know that you can use CAP resources in your marketing?
Learning Objectives:
After this session, attendees will be able to:
Build understanding of patient-centric marketing with an emphasis on digital marketing from building awareness of your practice to loyalty.
Learn how the AAO CAP is working to promote orthodontists as specialists.
Use CAP videos, social media assets, and blogs in your practice’s marketing.
