Every story needs a detailed setting, an admirable hero, and a villain that is up to no good. But, like any good story, our practices need a strong sense of purpose and a collaborative goal to help us win the day. Our practice's narrative is one of the most influential aspects of our business. Who we are and what we do defines our company culture and our patients' image of us. We know this storyline is essential for our marketing efforts, but you might be surprised that it is also critical for your team. Follow Jill as she rewrites what it means to be a good leader within your practice and how those efforts affect your team's happiness and longevity.
Learning Objectives:
After this session, attendees will be able to:
Uncover your practice's brand story.
Maximize your narrative to communicate your practice’s goals and core values and improve office culture.
Leverage your values to increase team retention and job satisfaction.
