In today's digital landscape, it’s hard to build the relationships that are key to any successful orthodontic practice. Online branding is a must! Strong online branding gets you closer to your prospective new patients in the digital channels where they spend the most time. This lecture will reveal actionable strategies to build your online brand – from the ground up – including your website, SEO, ads, social media, reviews, local map exposure, and in-office digital marketing focused on your current patient base which is the life blood of any established practice. Get a bushel of insight in 30 minutes!
Learning Objectives:
After this session, attendees will be able to:
Review digital marketing strategies that work best for ROI when attracting new patients in a competitive market.
Discover the #1 FREE marketing tool millennials use today to separate the good from the bad and help consumers find the best orthodontist to suit their needs.
Use a recommended tool to test for success in organic search and how to spy on your competitors.
