The best marketers know how to present the best and most authentic version of a product, service, or brand without crossing the line into manipulation and deception. In this lecture, Tony will share his proven strategies for marketing and branding your practice in the best light to increase brand awareness, relatability, and generate new patient exams.
Learning Objectives:
After this session, attendees will be able to:
Identify and celebrate your brand's most noteworthy, yet underrated attributes.
Evaluate the new programs that are generating the best results.
Present your brand in the best possible light to your target demographic without crossing the line.
